FitAid

LifeAid grew by giving CrossFit gyms a free mini-fridge and a case

Shaan's friend grew the LifeAid/FitAid drink brand by giving CrossFit gyms a free $79 mini-fridge plus a free case of FitAid, since gyms had no fridge or vending machine and couldn't sell candy. Gyms made a little income and reordered, seeding distribution through the CrossFit network.

“And he got his break by giving— he basically went to CrossFit gyms and he said, hey, CrossFit, you don't have a mini fridge. I will give you a free mini fridge and a case of FitAid. Here you go. You know, here's a $79 mini fridge and a case of FitAid.”

Steal thisSeed distribution by giving channel partners the free hardware that unlocks selling your product.