FSA Store

Use the FSA Store as a D2C acquisition channel for boring health products

Steph Smith points to fsastore.com — where millions of high-intent shoppers rush to spend expiring pre-tax FSA money — as an acquisition house for reinvented versions of boring health products like Welly Band-Aids.

“And so what I found interesting about this is there's all these other kind of product lanes that you can just like walk down and CVS or something like that and be like, oh, that's boring. That's boring. I haven't seen that reinvented. And actually one of, um, people have probably heard of Eric Ryan. He's the founder of Welly, but he's also done Ollie Gummies, which people are probably familiar with, and Method Soap. So he's basically doing this, but I think there's a lot more room for other people to do the exact same thing and use the FSA Store as almost this like really interesting acquisition house for your store.”

Steal thisPick a boring health-aisle category, build a beautiful D2C brand around it, and acquire customers through fsastore.com's expiring-money rush.