Google Trends

Use Google Trends geo-pockets to start a hard kombucha brand early

Steph notes hard kombucha shows hockey-stick search growth concentrated in California and Colorado on Google Trends; she argues someone in an untapped state like Wyoming should start a brand now and ride the spread.

“And if you actually just go onto Google Trends, you search hard kombucha. One, you can see the search volume trending up. It's a, it's a hockey stick. But interestingly enough, Google Trends shows you the pockets. It shows you where search volume is happening. It's only in California, it's only in Colorado, it's only in these kind of— right, in the expected places that you, you would find hard kombucha. And I think it's just— it's going to take off. And so someone in like Wyoming, go, go start a hard kombucha brand. I think you're going to kill it in the next 3 to 5 years.”

Steal thisUse Google Trends geo-pockets to spot a product taking off in one region, then launch it in an untapped region before the trend arrives.