HelloFresh

Posha's $1,500 cooking robot is booking $2M a month

Posha sells a $1,500 countertop robot that cooks one-pot meals from fresh ingredients. Founder Raghav Gupta says it booked $2 million in each of the last two months, with 1,000 units in homes used three times a week, and claims six-month retention beats DoorDash and HelloFresh.

“As I said, 1,000 customers already use us 3 times a week, which is more than the oven. Because you're numbers people, our M6 retention beats DoorDash, HelloFresh, any other food service out there. Last month alone, we clocked $2 million in bookings. We did that again this month.”