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HEY

product whose features the plugin copies

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  • Idea2 · 100%
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  • Sam1 · 50%
  • Shaan1 · 50%
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  • SaaS / Software2 · 50%
  • Pricing1 · 25%
  • Marketing / Growth1 · 25%
Shows up most in
#95with Craig Clemens of Golden Hippo - The 9-Figure Business You've Never Heard Of1×#88with Greg Isenberg (part 2) - Why Plugins Are Big Business1×

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In the moments

2 linked receipts
Idea

Charge a monthly fee for software, don't chase ads or scale

Sam argues the hard part of a productivity tool is monetization, and that the Superhuman/HEY model of simply charging a monthly fee, which he never thought would work, is 100% the right move over ad-supported or scale-first plays.

“but it's something that Superhuman and HEY are doing that in a million years I never thought would work, but I now completely agree, is charging money for it. Like, you know, like most people will be like, yeah, we'll make money from advertising, or we'll get like a billion users and hopefully something turns out. But I think monthly fees for services like this is actually 100% the way to go.”

Steal thisCharge a monthly subscription from day one instead of defaulting to ads or a free-now-monetize-later plan.

EP 95 · 51:53 · SAM
Read at 51:53
mfmindex.com№ 0095-3113
Idea

Andrew Wilkinson's Gmail plugin that copies the best of HEY

Shaan praises Andrew Wilkinson's idea for a Gmail add-on that replicates HEY's two best features — screening first-time senders and hiding newsletter clutter — without forcing users to switch email providers. The lesson: deliver the killer features of a new product as a plugin on top of a tool people already use.

“He basically, he took the, he replicated the two features that matter in HEY and hey.com. Like, hey, you could screen, you know, new recipients first before they show up in your inbox. And also it'll just hide all your newsletter cruft in one spot, like better than the core thing.”

Steal thisCopy the two killer features of a switch-required product and ship them as a plugin on the tool people already use.

EP 88 · 4:06 · SHAAN
Read at 4:06
mfmindex.com№ 0088-246