Immi

Use a flavor house to build a new food product instead of your kitchen

Shaan explains that to launch a new food or beverage you don't experiment at home - you go to a 'flavor house' staffed with food scientists who take your target macros and palate and iterate batch by batch, the way his friend approached keto ramen.

“So if you wanna make food, a new food, you go to a flavor house or a flavor lab. And I think they call 'em flavor houses actually. And there they have food scientists who will say, okay, you're trying to create this palate, like this flavor on your palate, but you want the macronutrients to be like this, or you only want to use these types of ingredients. Okay, and then they do batch 1, batch 2, batch 3.”

Steal thisDon't invent food in your kitchen - brief a flavor house with your target macros and palate and let their food scientists iterate batches.