Intro.co

Astrology readings are Intro.co's #1 vertical, not celebrity stylists

Shaan reveals that Intro.co, marketed as a way to book calls with celebrity stylists and HGTV renovators, found its top vertical was actually astrology readings, sold by Instagram mystics with cult followings of 50K-150K.

“Guess what vertical is the number one vertical for them? Astrology readings. They found all these Instagrammers. You can go on Instagram, you could find all these people who have like cult Instagram followings. They have like 50,000, 150,000 followers and they just post a daily sort of like reading and people will pay to book time to get a personal reading from them.”