Landshark

The Jimmy Buffett flywheel: own every dollar a fan spends all day

Lance Armstrong breaks down how Jimmy Buffett monetizes a Parrot Head's entire day—SiriusXM station, Landshark beer, the ticket, swag, margarita blenders—as a model for owning the full value chain around a fan base.

“from the minute they wake up, he's owning them, right? They're listening to SiriusXM, they're listening to his station, right? Probably at some point pregame, they're drinking his beer, the Landshark beer. Then they, then he, they buy the ticket, which is again his. They get to the show, they're buying his swag, they go back, or they pregame, they, they like pregame or tailgate out there. They're using his margarita blender. He's got everything.”

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