Metamucil

Metamucil for millennials — D2C subscription fiber brand

Greg pitches rebranding a daily-routine staple like Metamucil as a D2C subscription with a brand millennials connect with, the same way Soylent was conceived as 'Ensure for millennials.' Shaan rates it a solid 9/10.

“I love subscription-based businesses. I love businesses that are repeatable. People who take Metamucil take it every day mostly to get their routine intact.”

Steal thisTake an unsexy daily-routine consumable, rebuild it as a D2C subscription with a brand a younger demographic actually connects with.