Monologue

When software is cheap to build, it will compete on personality

Wade argues that as building software gets nearly free, products will differentiate the way consumer brands like jeans do: functionally similar, chosen because you like the feel. Shaan adds that software has historically competed on features, price, and then design, and that personality is a new axis.

“Quick side note, I think this is going to be like an interesting thing about software for the future. Like when it is so cheap to build software, I think you're going to see more software that has like a personality to it. You know, you think about like consumer goods, it's like, how many places can you buy jeans from? Or how many places can you get, you know, whatever from? There's like not that many differences, but you choose, like you might choose one brand and I might choose a different brand.”