Movado

Sell a course on the skill you already have

Harley's pick for an underrated business: take a skill you're already good at and sell a course around it. His example is an Italian grandmother who taught tourists to make pasta, then pivoted during COVID to selling pasta-making lessons online via Shopify.

“I think something that's underrated is people taking a skill set they currently have and that they're really good at, something that's unique to them, and actually selling a course around that skill set or selling something that helps people acquire that skill set.”

Steal thisPackage the skill you already have into a course instead of chasing a new product to sell.