Rally

Rally turns illiquid collectibles into liquid fractional assets

Shaan explains the Rally Road model: by selling fractional shares in blocks of ~$1,000-$1,500, you no longer need a single $15M buyer. Fractional ownership creates a market of buyers and sellers, introducing liquidity to assets that previously had none.

“The point of Rally is that they take things that are not assets and they make them not liquid assets, they make them liquid assets. So because you can own a fractional share, now there's liquidity. Any one person who owns a piece of Michael Jordan's house can swap it for anybody else who wants to own a piece of it. So you don't need a $15 million buyer.”