Snoo

The Snoo for Adults: Rethinking the Bed From First Principles

Elaine pitches a smart bed for adults modeled on the Snoo baby bassinet: temperature-controlled, rocks you, learns your behavior, removes all light, and locks away your phone. Her thesis: nobody has rethought sleep from first principles despite having the sensors to do it.

“let's apply this to the broad population of human adults. We suck at sleeping, and nobody has ever rethought sleeping from a first principles perspective. I mean, first off, it kind of makes no sense that we sleep with another human in the bed, quite frankly. Like, I roll over. I grind my teeth. We have a dog in our bed, too. That kind of makes no sense. Second, I want something that is temperature controlled, that rocks me and knows my behavior, that removes all light, that removes my phone so I can't go and scroll on BuzzFeed stupid quizzes at 2 in the morning. Why has nobody rebuilt the bed for humans?”

Steal thisTake a beloved high-end baby product (the Snoo) and rebuild it for the much larger adult market.