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The big invisible market: you only learn about art once you're rich

Shaan argues fine art is a big market that scrappy entrepreneurs overlook because you only encounter it after you are already wealthy, and by then you don't start companies in it.

“The art market is one of those markets that's bigger than you think because you don't even, you don't even learn about it till you're already rich. And once you're already rich, you don't do start a company in it. And so I think it's one of those big invisible markets to most entrepreneurs who are scrappy and don't own, you know, like a pencil, let alone a piece of art.”