TMZ

SMS-first TMZ for second-tier social media stars

Shaan's pitch: be TMZ 'two rungs down the ladder' for Instagram/TikTok-famous (not Hollywood-famous) people, texting subscribers every time one of them cheats, comments, or likes a photo they shouldn't. Alternative versions: WorldStar-style extreme videos, or a conspiracy/rumor site, all delivered over SMS.

“I would do it all through SMS and I would just text out anytime anything happens. Anytime this person cheated on that person, this person said something, this person commented on this person's photo. This person liked this person's photo that they're not supposed to. I would just be texting that out for all these like famous people that you, that this young audience is into. So I would try to be kind of TMZ for two rungs down the ladder of social media stars.”

Steal thisBuild an SMS gossip feed for sub-celebrity social media stars, texting every cheating rumor and suspicious like to a young, hooked audience.