vidIQ

vidIQ's Rob fired his team, moved to surf in Santa Cruz, and pivoted to a Chrome extension

Greg tells the story of vidIQ founder Rob Sandie, who built a Hootsuite-for-YouTubers, then made a radical bet: he let go of most of his team, moved to Santa Cruz to surf 4-5 hours a day, and pivoted the whole company from a website to a Chrome extension — a move he had to justify to investor Mark Cuban.

“he gets rid of most of his team and moves to Santa Cruz, California, and becomes like, surfs every day, like 4 to 5 hours a day. So now remote is obviously more of a thing, but back then, no. And then decides to completely pivot the business. And because he fundamentally believed, hey, I'm going to forget this website. I'm going to change this to a Chrome extension. Imagine writing that email to your— to Mark Cuban's one of his investors”