Wynter

Wynter: UserTesting but only for copy and messaging

Sam highlights Wynter (wynter.io) by Peep Laja, which recruits people matching a specific B2B demographic to react to your sales-page copy and positioning. It's the UserTesting model narrowed to a single high-value job: messaging feedback from your exact target customer.

“Well, they're doing the same thing, but specifically just for copywriting. So if you go to wynter.io, W-Y-N-T-E-R dot I-O, and you tell them what type of customer you're trying to attract, and they will go out and find people who fit that demographic and they will tell you what they think of your messaging and product positioning.”

Steal thisTake a broad marketplace (user testing) and niche it down to one specific, high-value job (copy/messaging feedback) for a defined buyer.