YesChef

Jack's List: a food creator's trusted picks as a Yelp killer

Shaan pitched food creator Jack (Jack's Dining Room, YesChef) on turning his audience's trust into an app that names the best burger, pizza, taco or ramen in any city, just his top one to three picks. He argued this beats hats and private-jet dinners as a scalable business and goes straight at Yelp.

“I was like, you should create Jack's List as Yelp. You should try to compete with Yelp. You should create an app that I just say, I want the best burger, the best pizza, the best taco, the best ramen in any city, and you better have it. And it's your pick. It's like, here's number 1, maybe number 2 or 3, and that's it. That's the whole app. And I was like, that is what you should do with this trust is you should go after Yelp.”

Steal thisIf you have an audience that trusts your taste, package your picks as a curated 'best X in city Y' app rather than selling merch.