Jack Trout

Copywriting as a college education: 3 years of audio in the car

Clemens explains how he replaced formal schooling by listening only to Jack Trout, Al Ries, Good to Great, and Gary Halbert audio in his car for three years while running Eben Pagan's info-product incubator (Altitude).

“By this time I was proficient in copywriting and marketing. I was— that became my college education. I didn't listen to music in my car for 3 years. I only listened to like audio cassettes by Jack Trout and Al Rize and Good to Great and, you know, Gary Halbert shit.”

Steal thisReplace your commute music with audiobooks and lectures in one skill until you've mastered it.