Robbie Bent

From failed SIM startup to first Ethereum marketer after an ayahuasca trip

Robbie Bent's international roaming SIM startup (raised ~$25M) collapsed when roaming went free. Depressed, he did ayahuasca in South America, met a crypto VC, put everything he had into Ethereum near $6, and became Ethereum's first non-technical marketing hire.

“And, you know, like a lot of these people we invest in, they're like, you know, great engineers, or they're just really into crypto, but they're not great at marketing. And so like, maybe you could just help out some of my portfolio companies, like if you got nothing else to do. Just come hang out with me and let's do this. And by the way, you should check out this thing called Ethereum. And so he's like, oh, Ethereum, what's that? They had just done its crowd sale. I think Ethereum was like at $6 at the time.”