Stuart Resnick

The Resnicks built a ~$5B fortune on 'just okay' brands and 50 years of grit

Sam profiles Stuart and Linda Resnick (Wonderful Brands - Fiji Water, Pom, Wonderful Pistachios), worth ~$5B, who started selling $50 memorabilia coins; his takeaway is you don't need to build Apple or Facebook - savvy operations and decades of perseverance on okay products can be enough.

“I'm like, man, you don't actually have to do like— you, you don't gotta build the Facebook, or you don't have to build like an Apple. Like, you can build like pretty okay stuff but be really savvy at operations and also have high perseverance, right? And do it for fucking 40 years, 50 years.”

Steal thisDon't chase the 10x product - win with okay products plus great operations and decades of perseverance.