Thomas Tull

FIGS for construction: a sexy DTC brand for blue-collar workwear

Shaan pitches building a stylish direct-to-consumer apparel brand for an underserved working niche the way FIGS did for nurses, starting with construction and other outdoor trades that need specialty clothing but currently settle for generic defaults.

“FIGS for construction. So how many other industries have a large workforce that kind of need specialty clothing for doing what they do. And today they have like a generic default. And maybe you could build a sexier D2C brand like FIGS for construction. So this is the idea. This is the idea. FIGS for construction.”

Steal thisPick a large workforce stuck wearing generic uniforms (construction, trades) and build a flattering, branded DTC clothing line for them.