Zion Williamson

Fund the next NBA star's own brand instead of a Nike deal

Shaan's pitch for where he'd put money: back a rising NBA star like Zion Williamson or Luka Doncic to own their own direct-to-consumer brand rather than license their face to Nike, owning the customer relationship instead of being cuttable when they get hurt.

“is I would go to Zion Williamson or Luka Dončić or something, the next NBA star, and I would say, "Hey, don't just sign with Nike. Own your business. Own your brand. I will put up the money and let's go direct to consumer. Let's own the relationship with your customers," rather than just licensing your face and your name and someone else, right, who then controls it indefinitely. And then they can cut you when you hurt your knee, you know.”

Steal thisBankroll a rising star to own a DTC brand instead of licensing their name, and keep the customer relationship.