Birthdate Co.

A birthday-candle side project went viral and sold 1M+ candles

Before Tolan, Ajay Mehta launched Birthdate Candles as a side project after leaving his job. Each candle is personalized with a reading for the buyer's birth date. It went viral, took over his life for about three years, and sold over a million candles.

“Yeah, yeah, I did a startup called Birthdate Co. We started with a product called Birthdate Candles. It honestly started as a side project where there are these candles that are personalized to you based on your birthday. They have a reading and a that's custom to you based on the day you were born. Launched it as a side project. It was one of those, like, I had left my job and thought it would be fun to launch something like this with a partner. And, you know, basically it went viral and it kind of took over my life for like 3 years. But it was awesome. We sold over a million candles.”