Butter and Crumble

Food businesses that market vs. marketing businesses that sell food

Rishi Talati splits food businesses into two kinds. A marketing business that sells food has almost no price elasticity, because fans who watched a drop build up on Instagram just want to get the product before it sells out.

“I always say there are like 2 kinds of businesses. They're like food businesses that do marketing and they're marketing businesses that sell food. And if you're a marketing business that sells food, you have no price, like to your point, elasticity, right? Like you can really just, sell and people are willing to buy. Like, people don't blink at anything that you buy from Butter and Crumble. They're just trying to get it as quickly as possible.”

Steal thisBuild the audience and the hype first, and you won't have to compete on price.