Kinder

The Ferreros: Nutella, Tic Tac and Kinder made Italy's richest family

Shaan's Billy of the Week is the Ferrero family, the secretive Italian dynasty behind Ferrero Rocher, Nutella, Tic Tac and Kinder. The family-owned company does roughly $20B a year in revenue, and the third-generation heir who runs it, worth about $32B, is the richest man in Italy.

“Turns out this family invented Nutella. They invented Tic Tacs. They invented like a whole bunch of Kinder, the Kinder bars and Kinder eggs. They invented like several of these like really big things. And now they own a whole bunch of other businesses. So I want to tell you the story of this, this company that's, it's one of the most secretive family-owned businesses in the world. They do like $20 billion a year in revenue. The founder is the, the, main guy, the, the heir, he runs the company and is the richest man in Italy.”