LegalZoom

Celebrity + savvy operator: the proven business pairing

Brian Lee repeatedly paired a famous face with himself as the operator to build companies. He did LegalZoom with O.J. lawyer Robert Shapiro, ShoeDazzle with Kim Kardashian, and Honest Company with Jessica Alba.

“So this guy named Brian Lee, I guess he's Korean. He's a Korean American. And I guess Lee's Korean, I think. And he partnered with Shapiro for LegalZoom. And Shapiro was supposed to be like the face and the famous person. Turns out Shapiro, I mean, he's a really successful, he's a savvy business guy. So Shapiro goes, let's do this with some more celebrities. So they partner with Kim Kardashian and they do ShoeDazzle”

Steal thisPair a famous face for distribution with a savvy operator who actually runs the business.