Blue Nile

Sam timed his Blue Nile engagement ring around the return window

Sam bought Sarah's engagement ring on Blue Nile and timed the proposal so she still had 10 days left in the return window if she didn't like it. He praises the company's selection and a return policy that refunds rings (up to ~$1M) within two weeks.

“You can buy a diamond ring on there up to probably $1 million and they refund you within 2 weeks if you don't like it. And so I actually bought my engagement ring for Sarah on there and I timed it so when I proposed, she still had 10 days to return it if she didn't like it.”

Online diamonds win on transparency vs. 'I got a guy'

Sam argues buying a diamond from a guy means limited selection and no way to judge quality or whether you're being upsold. Buying online (Blue Nile) gives transparency on quality, reputation, guarantees, and a far larger selection.

“when you go and buy a diamond ring, like everyone's like, oh, I got a guy, right? And like when you go to like, when you've got a guy, that means that like the selection probably isn't huge and you don't actually know like what's what. You don't know what's good. You don't know if you're being sold to. And so because they're online, you have far more transparency about what quality is this.”

Steal thisCompete against opaque local 'a guy' markets by selling online with radical transparency on quality and returns.