5,000 subs, $2M revenue example
The Ferrari Market Letter does $2 million in revenue from only 5,000 email subscribers with a team of just two people, illustrating the economics of a passionate niche audience.
“the Ferrari Market Letter has 5,000 email subscribers and does $2 million in revenue with a team of 2.”
The Ferrari Market Letter does $2 million in revenue from only 5,000 email subscribers with a team of just two people, illustrating the economics of a passionate niche audience.
“the Ferrari Market Letter has 5,000 email subscribers and does $2 million in revenue with a team of 2.”
Shaan breaks down the Ferrari Market Letter's economics: $600K-$900K from subscribers paying $100-$200 for content access, ~$1M from member-to-member classified ads, and the rest from advertising. The classifieds function as a built-in marketplace.
“They make $600,000 to $900,000 from 5,000 to 6,000 people who will pay about $100 to $200 for online or print access. And then they make another million dollars a year in annual member-to-member classified revenue, and then the remainder is from advertising.”
Steal thisStack three revenue layers on a niche audience: paid content access, member-to-member classifieds, and advertising.