REI

Outdoor buyers pay up for rugged and reliable

Shaan observes that with outdoor gear specifically, customers will pay more for the sturdy, dependable option, naming Thule the 'Volvo of car racks' and comparing it to REI gear. It's not just spending on a hobby, it's a willingness to pay for ruggedness.

“people spend for quality on outdoor stuff, like whether it's like REI gear or, you know, like that's just like a common thing I see. It's not just that people spend on their hobby, it's like specifically with outdoor stuff, they'll pay more for the rugged, sturdy, reliable thing.”

Steal thisWhen selling to outdoor enthusiasts, position on rugged reliability and charge a premium for it.