Woobles

Your product is a bridge from one emotional state to another

Pointing to the crochet brand Woobles and moms taking up bread baking, Shaan says to study why people pick up these hobbies now. Customers start in one emotional state and want to reach another, and the product is the bridge between the two.

“Those are just doing like hundreds of millions a year in revenue. There's a reason why. And so I would kind of study what's going on with these brands. Why are people getting into these things now? Because that's like, there's some emotional state that people are in and a desired emotional state, and then your product is a bridge between those 2 things.”

Steal thisName the feeling your customer starts with and the feeling they want, then build and market the product as the bridge.